Conversations and ideas around pivoting of business models have been around since the advent of the Covid-19 pandemic in February 2020. Some business sectors have been negatively impacted including the Creative Industries, which has amplified YBTT’s thrust to diversify the support provided to its young entrepreneurs. Concomitant with the rich potential that exists within the creative space, the pandemic undoubtedly, augmented the entrepreneurial mindset allowing for divergent thinking. This is evident through experiences shared by entrepreneurs Tracy Tuitt, Founder of Event Series, “Drop-The-Mic” and Shevaughn Ragbir, Founder of “SR Ideal Theatre Productions”.
